Yulia Kolyada
MARKETING FOR BUSINESS
We identify the most effective online tools for obtaining quality leads (MQL) for business. We build end-to-end analytics with real marketing effectiveness metrics and the cost of attracting each customer.
WHERE TO START?
Promoting B2B products and services requires a comprehensive approach, and some online channels and strategies are designed for the "long haul."
1
Customer Portrait
Detailed definition of the ideal customer portrait (ICP) and only then planning the budget, selection of online tools, targets for lead generation, and testing hypotheses.
2
Lead Generation
The specificity of B2B marketing is high competition, a limited number of potential customers, and often limited traffic. Depending on the industry and geography, we choose the most relevant tools for communication with the ICP.
3
Analytics
Attracting leads is only half the success in B2B. We build end-to-end analytics to determine the effectiveness of marketing, determine the cost of quality leads MQL (Marketing qualified lead), and SQL (Sales qualified lead).
B2B MARKETING
TOOLS
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Classic search advertising in Google and Bing
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Possibilities of narrow targets and settings of banner advertising in Google Display Network, Bing Network, Display&Video360
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Targeted advertising in Facebook, LinkedIn, Twitter, Quora
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Comprehensive work with remarketing lists and a "warm" base using targeting
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Collection and processing of a "cold" leads database (Data Research) from LinkedIn
We will help attract quality traffic for your business, teach you to effectively use marketing communication channels with users.
CASES WITH
OUR CLIENTS
Successful cases with a detailed description of step-by-step actions. We talk about the comprehensive application of marketing tools and achieving set goals.
POWER-UP
RIVIERA VILLAGE
+1 way to learn more about the target audience
From which channel did they come, which pages did they view, how long did they stay on the site before conversion, and what did they inquire about when they called? Creating a customer portrait reveals unexpected interests! A detailed guide with two case examples
POWER-UP
DINERO
30.7% growth in brand advertising recall
What are the associated metrics influenced by YouTube advertising?
The case study provides an example of how YouTube advertising affects not only brand recall and interest but also leads to an increase in search traffic, which directly impacts conversions.