We share our experience in promoting pharmaceutical products online. The success of promoting pharmaceutical products, like any other goods and services on the internet, depends primarily on detailed research of the target audience's behavior, analysis of competitive advantages of the product, and the development of a communication plan.

From which channel did they come, which pages did they view, how long did they stay on the site before conversion, and what did they inquire about when they called? Creating a customer portrait reveals unexpected interests! A detailed guide with two case examples

BrandLift research allows measuring brand recognition growth based on the results of advertising campaigns on YouTube

Eco-Shop - a network of healthy food stores.

Sales in Google Merchant Center.

Is it possible to sell a house through social media advertising?
For those who underestimate the potential and audience of Facebook & Instagram, we explain how we assist in selling cottages through targeted advertising on social networks.

How to accurately assess the impact of advertising campaigns on revenue?
What happens to leads after they enter your CRM?
What key metrics should a paid traffic specialist focus on?
We will address these questions step by step.

Banner advertising is often perceived as something unattainable, immeasurable, and incomprehensible, and this story is probably not about sales.
In our case study, we share the experience of how effective work in the Google contextual-media network generates sales with an average check of ~12,000 USD.

What are the associated metrics influenced by YouTube advertising?
The case study provides an example of how YouTube advertising affects not only brand recall and interest but also leads to an increase in search traffic, which directly impacts conversions.