END-TO-END ANALYTICS

With reliable end-to-end analytics, you can track user behavior on your site, identify weak points in conversion, and refine your web resource for more effective sales.

WHERE TO START?

Don't waste time on senseless data collection - focus on what's important and do analytics with the aim of taking actions that will help you achieve your business goals.

1

Defining Metrics and KPIs

It is necessary to define key metrics and performance indicators (KPIs) that will reflect the effectiveness of your website and help understand how it contributes to achieving your business goals.

4

Data Processing and Preparation

After collecting data, it is necessary to process and prepare them for further analysis. This may include cleaning data from errors and duplicates, standardizing the data format, converting data into a convenient format for analysis, creating new metrics, etc. Correct data processing ensures the quality and accuracy of further analysis and visualization.

2

Setting Goals and Events

It is necessary to set goals and events that reflect specific actions of visitors on your site, such as filling out forms, clicking buttons, viewing pages, so you can track them and analyze their impact on your KPIs.

5

Data Visualization (Interactive Reports)

After processing data, it is necessary to prepare a convenient and understandable visualization that will allow easy perception and analysis of data. This can include graphs, charts, tables, etc. For greater convenience, interactive reports can be created, allowing quick transitions between different metrics and detailed analysis of individual aspects of the business.

3

Integration with Customer Database

For more detailed and accurate analytics, it is necessary to combine data from your own database with data collected from other sources. For example, with information about visitors who were in your offline store, or with a customer database. Integration with the customer database will enrich the existing data, add new metrics, and expand the possibilities of analysis.

6

Data-Driven Decision Making

Making the right management decisions. Analytical information can help identify customer needs, understand which products or services are most profitable, help change the marketing strategy, identify needs in staff training, and make many other important decisions that can make your business more efficient and profitable.

QUESTIONS
FOR
SELF-CHECK

How much do you pay to attract customers to the site?
Can you calculate the return on advertising expenses?
Which traffic channel brings customers?

Do you have difficulties with the answers? Don't be upset — we will help you figure out web analytics, teach you to ask the right questions, and together we will find answers to them.

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COST OF SERVICES FOR END-TO-END ANALYTICS

We will help with determining the scope of work to solve your tasks!

RATES

CASES WITH OUR CLIENTS

Successful cases with a detailed description of step-by-step actions. We talk about the comprehensive application of marketing tools and achieving set goals.

POWER-UP

RIVIERA VILLAGE

+1 way to learn more about the target audience

From which channel did they come, which pages did they view, how long did they stay on the site before conversion, and what did they inquire about when they called? Creating a customer portrait reveals unexpected interests! A detailed guide with two case examples

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POWER-UP

SUPERLUDI

Data management in CRM

How to accurately assess the impact of advertising campaigns on revenue?
What happens to leads after they enter your CRM?
What key metrics should a paid traffic specialist focus on?
We will address these questions step by step.

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POWER-UP

DINERO

30.7% growth in brand advertising recall

What are the associated metrics influenced by YouTube advertising?
The case study provides an example of how YouTube advertising affects not only brand recall and interest but also leads to an increase in search traffic, which directly impacts conversions.

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