Yulia Kolyada
TARGETED ADVERTISING
Targeted advertising allows you to precisely target your audience, resulting in increased efficiency
of the advertising campaign.
WHERE TO START?
Working with targeted advertising requires a systematic approach in researching the target audience and a creative component.
1
Data Collection
We help set up data collection on website visitors. We analyze user behavior on the site and their target actions. All data is transferred to advertising cabinets for further work with audiences.
2
Defining the Core Target Audience
We identify the core target audience according to the target actions performed on the site. We segment data by demographics, interests, behavior, geography, and user preferences.
3
Advertising
Setup
We test hypotheses with creatives, formats, and landing pages for the core target audience. We set up personalized advertising based on user preferences.
IS YOUR TARGETED ADVERTISING WORKING CORRECTLY?
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Do you use personalized targeting?
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Do you separate targeting by creatives for Stories and the news feed?
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Do you import data into the web analytics system?
Having difficulties with the answers? Don't worry — we will help you figure out web analytics, teach you to ask the right questions, and together we will find answers to them.
CASES WITH OUR CLIENTS
Successful cases with a detailed description of step-by-step actions. We talk about the comprehensive application of marketing tools and achieving set goals.
POWER-UP
DINERO
30.7% growth in brand advertising recall
What are the associated metrics influenced by YouTube advertising?
The case study provides an example of how YouTube advertising affects not only brand recall and interest but also leads to an increase in search traffic, which directly impacts conversions.