We share our experience in promoting pharmaceutical products online. The success of promoting pharmaceutical products, like any other goods and services on the internet, depends primarily on detailed research of the target audience's behavior, analysis of competitive advantages of the product, and the development of a communication plan.

BrandLift research allows measuring brand recognition growth based on the results of advertising campaigns on YouTube

How to accurately assess the impact of advertising campaigns on revenue?
What happens to leads after they enter your CRM?
What key metrics should a paid traffic specialist focus on?
We will address these questions step by step.

What are the associated metrics influenced by YouTube advertising?
The case study provides an example of how YouTube advertising affects not only brand recall and interest but also leads to an increase in search traffic, which directly impacts conversions.