Yulia Kolyada
CONVERSION RATE OPTIMIZATION
CRO helps optimize web pages for more conversions, positively impacting your business revenue.
WORK PLAN WITH THE PROJECT
The CRO service helps optimize the website with the aim of increasing the number of conversions. With its help, you can improve the effectiveness of advertising campaigns and increase the company's profits.
1
BRIEFING
FAMILIARIZATION WITH THE PROJECT WORK MODEL
4
HYPOTHESES
FORMING HYPOTHESES AIMED AT IMPROVING FUNNEL PERFORMANCE
7
PLANNING
IMPLEMENTING CHANGES AND PLANNING NEW ACTIVITIES
2
AUDIENCE ANALYSIS
DEFINING THE CORE TARGET AUDIENCE
5
TESTS
CONDUCTING A/B TESTS TO CONFIRM OR REFUTE HYPOTHESES
3
FUNNEL
MODELING USER BEHAVIOR ON THE PATH TO CONVERSION
6
RESULTS
INTERPRETATION OF THE OBTAINED DATA
WHAT ISSUES DOES CONVERSION RATE OPTIMIZATION SOLVE?
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CONVENIENCE
Meeting the needs of website visitors
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EFICIENCY
Improving the website's conversion rate
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PROFITABILITY
Increasing the return on investment in marketing
We will help measure the effectiveness of your website and optimize the user journey through the funnel. We will teach you to ask the right questions and form metrics to measure website effectiveness.
CASES WITH OUR CLIENTS
Successful cases with a detailed description of step-by-step actions. We talk about the comprehensive application of marketing tools and achieving set goals.
POWER-UP
RIVIERA VILLAGE
+1 way to learn more about the target audience
From which channel did they come, which pages did they view, how long did they stay on the site before conversion, and what did they inquire about when they called? Creating a customer portrait reveals unexpected interests! A detailed guide with two case examples
POWER-UP
DINERO
30.7% growth in brand advertising recall
What are the associated metrics influenced by YouTube advertising?
The case study provides an example of how YouTube advertising affects not only brand recall and interest but also leads to an increase in search traffic, which directly impacts conversions.