If you run a solar business in Wexford or the south-east, ask yourself these questions before the January rush

You launch new campaigns. You switch on the latest AI features. Your ad account shows plenty of leads at a great cost per lead. But sales aren’t growing, and the business is losing money.

Partner Marketing (also known as affiliate marketing) is a system where a marketer can earn a commission or percentage from the sale of another's product or service.

B2B marketing is considerably more complex than B2C marketing. This is because the buying decision process involves numerous stakeholders.